SEC-Registered · Fee-Only · All 50 States

Wealth, managed with a fiduciary’s care and a family office’s reach.

For business owners, executives, and families who want clarity, coordination, and a steady hand, coast to coast.

We believe that true wealth lives at the intersection of health, wealth, and purpose. It’s not just a number.

How We're Different

Family office posture.Without the family-office friction.

We deliver the thinking, coordination, and leadership of a family office without the institutional overhead. Designed for modern families with dynamic lives. Built for Designed Optionality: real choices, over time, on your terms.

01Deep Personalization
02Geographically Independent
03Technology-Enabled
04Built for Modern Families

Live your Legacy.

Proactive. Private. Precise.

We help difference-makers convert wealth into freedom, and freedom into legacy.

Who We Serve

Character first.Numbers second.

Sweet Spot

$5M – $100M

in investable assets, where the Firm does its best work.

Standard Minimum

$2M

Our standard household minimum.

Deliberate Exceptions

Below $2M

For high-trajectory people: accelerating careers, real networks, character that compounds.

At the larger firms, you need $10M+ before anyone will return your call. We choose differently. We share our numbers openly because we are asked, but the honest truth is the numbers come second. Every client must clear our three character-based criteria first. No balance sheet, however large, buys a way past them.

We hold this line for a reason. Some of our biggest and most rewarding client relationships started at the smaller end of the range. Similarly, taking on clients who did not meet our character criteria, regardless of their wealth, has consistently ended on a bad note. Therefore, we want to know the person before we know the number.

Within that posture, here are the four audiences we serve most often.

Proudly serving Americans from coast to coast.

Today we serve families and business owners across 15 U.S. states, and growing.

Map showing Whitwell and Co. client service locations across 15 U.S. states

SEC-Registered Fiduciary

Registered with the U.S. Securities and Exchange Commission, legally authorized to advise clients in all 50 states. No matter where you live, we can serve you.

Clients in 15 States

From Texas to New York, California to Florida, our national footprint reflects a firm built for reach, not just a single market.

Geographically Independent by Design

Your advisor travels with your life. Our model supports mobility, continuity, and responsiveness wherever you are.

View Our Locations →
Make It Specific

Name the one thing.We’ll bring the person who handles it.

Tell us the part of your financial life that keeps nagging at you: the tax bill, the decision you keep postponing, the portfolio that no longer fits. We’ll set up a meeting with the advisor on our team built for exactly that, and together you can explore the smartest next move to handle the one thing that matters most to you today.

Taught. Published. Featured.

Guest lectured at The Wharton School
Guest lectured at University of Pennsylvania
Presented at CFA Institute
Guest lectured at Hitotsubashi University
Published in Nikkei Asia
Featured in Business Insider
Featured in Yahoo Finance
Featured in Prime Women
Guest lectured at Temple University
Guest lectured at University of Texas
Featured in MarketWatch
Featured in Austin American-Statesman
Published in GQ
Published in Vogue
Featured with SBI Shinsei Bank