Clinton Sparks advises Whitwell & Co. on ways we can better serve the artistic community and innovate through diverse collaborations.
Clinton is an entrepreneur, investor, executive, author, committed father and husband and leading-edge innovator when it comes to integrating culture, collaboration, and cross-platform marketing. He is also known to many as a Grammy nominated, multi-platinum DJ, Producer and Songwriter responsible for selling over 75 million records.
He has won BMI songwriter awards and received numerous ASCAP music awards with DJ Snake, whom he discovered and signed. Sparks has written and produced hit songs for multi-platinum recording artists such as Lady Gaga, Beyonce, Rick Ross, Diddy, Pitbull, Ludacris, Big Sean, Akon and 2 Chainz. He has created critically acclaimed projects with artists from Eminem and Kanye West to Busta Rhymes and The Clipse, whose “We Got It For Cheap” series was named in Rolling Stone magazines top 50 albums of that year. He was Diddy’s tour DJ, helped launch Eminem’s Shade 45 channel on Sirius/XM, and played a key role in the branding of Cîroc.
Clinton is also the Co-founder and Chief Business Development Officer of the world’s fastest growing and most socially diverse esports lifestyle gaming brand, XSET. In a prior role at Faze Clan as VP of Business Development, Clinton brought diversity and Hip Hop into the gaming space by recruiting rappers Offset, Swae Lee, Pitbull, Yo Gotti and others to invest and collaborate in the gaming space. Given his commitment to the gaming space, Clinton is also a strategic advisor to Esports technologies, an e-sports wagering platform.
He has always been at the forefront of merging and integrating different cultures. Clinton’s unique ability to forecast trends and fluently speak to and weave together a diverse set of cultures and industries has given him a commercial edge, which he uses to build success for brands and companies. He exercises this talent through Get Familiar, Inc., a marketing, strategy, and consulting firm he founded to advise companies and brands on how to connect and align with and amplify their audience more effectively.
Clinton walks the talk and built his own worldwide syndicated radio show in 22 markets. Most recently, he partnered with Twitch and built the biggest music and business show on the platform: WIN BIG with Clinton Sparks, inspired by his recently published book, which has attracted an audience of over 5 million viewers. Every week Clinton brings on successful actors, athletes, rappers, executives, entrepreneurs, and winners to tell their stories and give the viewers/listeners invaluable lessons and actionable steps to build their own careers.
Originally from Boston, Clinton now lives in Los Angeles with his wife and children.